Think about it from your customers point of view...
Amidst almost infinite choices - why choose yours?
When surrounded by so many products and services...
So the question is, 'what makes us different, better?'
And the degree to which we overdeliver in doing so...
1. Why Your Best Salesperson - Is Not Always You.
You can’t overstate the value of a delighted customer.
They’ll sell your brand better than any ad - or content.
And people only do that when they FEEL something.
Through meaningful connections & individual results.
2. Lifes Success Seems To Be Built On Relationships:
So when people feel what your about and connect.
Then you 10X time, energy and effort to help them -
Well, retention costs 5x less than acquisition;
And those happy customers will be eager for more.
3. I Believe In Magic. Word-of-mouth Magic.
And you know yourself that people love to talk.
So its facts, a satisfied client is your loudest advocate.
Overdeliver, and they'll tell everyone they know.
Its how new business follows naturally.
4. "Customer Service = Free Marketing"
Back in the days I realized -
Your best marketing tool isn’t your budget,
-it’s your customer service. I treated mine like family.
And overdelivered at every single touchpoint.
5. So The Question Becomes...
In an AI world, where content is easily created.
It's what the AI can't do that differentiates us.
Your story; How well you connect and support others.
The degree to which you over deliver expectations.
6. Now AI technology has lowered the barrier for entry.
And everyone is suddenly a brand and a creator...
The question is how do we use these tools expertly -
With effective guidance to express our individuality,
-and add the vital human elements that AI cannot?
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Michael Masters (@Info_Architect)
Helping you Master the Elements of Mindset, Coaching, Content Creation, Writing and Personal Branding.
By Bulletproofing Brains, Businesses and Bank Balances.
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