I spent hours today diving into stats and studies.
Personal Branding? Hmm.
Spoiler alert:
Some of what you think you know is wrong. 🧠💥
Buckle up for a thread -
that’ll help dispel myths, reveal the facts,
and give your brand the future it deserves.
1. "The Myth Of Going Viral"
Its nice to do so...But virality is overrated.
90% of viral content creators fade in 6 months... (source: Content Trends Report)
What lasts? Consistency, trust & VALUE.
Build what people care about for the long haul. 🚀
2. "You're Not the Product...Solely."
Personality - is so important. But helping is the key.
Harsh truth: 86% of people follow brands for utility, not personality (Forrester Research)
Want to be indispensable? Offer solutions, not selfies!
3. "More Followers, More Problems"
Obsessed with follower count?
Fun fact: Micro-influencers (1-5K) get 60% higher engagement than bigger accounts.
(Influencer Marketing Hub)
Bigger isn’t always better. Build relationships peeps.
4. "Your Logo Isn’t Your Brand"
A slick logo won't save you.
Study: 72% of consumers trust people more than brands (Edelman Trust Barometer)
Your voice, your story, your product = your brand.
Not that fancy graphic you paid £500 for. 🎨
5. "Content Barrage = Burnout Fast"
85% of creators experience burnout after 6 months (Buffer)
Sustainable branding is about SMART content, not MORE content. Quality > Quantity. 🧠
I'm testing both sides to this as we tweet...
6. "Personal Branding is Not Just Online"
Your brand isn't confined to socials.
In-person connections make 5x the impact of online interactions (HBR)
I built businesses before socials were a thing !
Don't just brand yourself on screens.
7. "Authenticity Isn’t Enough"
Research shows relatability wins.
78% more engagement when you're honest about struggles (Sprout Social).
Show your mess, not just the gloss. 🔥
8. "Branding Isn’t About Perfection"
Perfect posts? They won’t make you.
Studies show revealing imperfections increases engagement by 30% (Buffer)
People connect with real, not robotic.
Mess up. They’ll still love you for it.
9. "The Age of the Shallow Brand Is Over"
Superficial branding is so 2015.
Fact: 76% of consumers expect brands to take a stand on social issues (Hootsuite)
Your brand needs a spine.
Stand for something meaningful.
10. "Stop Playing the Algorithm"
Focusing on algorithms? I hear you - but -
Truth bomb: Platforms change every few months.
But timeless personal branding? That’s forever.
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Michael Masters (@Info_Architect)
Helping you Master the Elements of Mindset, Coaching, Content Creation, Writing and Personal Branding.
By Bulletproofing Brains, Businesses and Bank Balances.
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